Costellini’s was ‘the new kid on the block’ in a crowded field of Italian named traditional coffee flavorings, with only an Italian name to offer the branding visuals. They had quickly earned respect within the industry, but their branding was not quite looking the role yet. We built this rebrand on the framework of the original type that had been created for them, and decided to ‘reimagine the Costellini’s family brand story’ through a visual update that is reminiscent of a well established brand with new modern sensibilities.
Visit the website we designed/developed: www.costellinis.com
The Costellini’s rebranding project consisted of the main logo identity, full stationery package, flavored powders box packaging, sauce bottle packaging, smoothie powder mix packaging, trade show banners, product and use photography, trade publication advertising and website design/development.