The premise for Tune Society was simple: provide creative content editors and creators with high quality stock music, without all of the strings attached. Royalty free stock music had become anything but simple, but Tune Society set out to not only change all of that, they literally thumbed their noses at the current industry. That attitude guided the brand and branding system for Tune Society. The idea of ‘setting your music free,’ literally become the idea that drove the main logo identity visual, by setting the song bird free from it’s cage. Once loose, the song bird was free to sing and fly about the full branding system, as well as make it’s presence known through it’s rebellious personality.
Visit the website we designed: www.tunesociety.com
The Tune Society full branding project consisted of the main logo identity, full stationery package (including a lovely spot gloss varnish on the bird leavings on the business card back), website design, interface design, icon/UI design, and bird mascot personality icon design.